8. The “Online Reputation Management” Connection
Are you paying attention to what people are saying about your North Yorkshire business online?
Along with social media networks, people will talk about your business anywhere online… both the good and bad.
Think about it… people do not hesitate to go online to voice their concerns about a business instead of contacting the business directly.
Even worse, sometimes North Yorkshire business owners have NO idea that the content is out on the web. This can truly hurt a business’s reputation, which is unfortunate; especially when the complaints are not even warranted.
Imagine one of your potential customers Googling your business name and up pops a negative post from one of your customers about how much they hate your service.
If this is the first thing your prospects see, do you think they will be quick to do business with you? No, they won’t. In fact, most people will automatically decide against doing business with you solely based on this other person’s complaint.
It’s just a fact… people rely heavily on the opinions of others when deciding whether or not to do business with you.
This is why customer reviews and testimonials are so powerful in converting prospects into buyers. When people see that others love your products, services, or business, they will have no problem doing business with you.
On the flip side, as soon as they see unhappy customers, they will avoid you like the plague.
Is this something your business can afford during these tough economic times? You probably answered, “absolutely not” and you are correct.
So how do you, as a Northallereton or North Yorkshire business owner, defend yourself from the negativity surrounding your business online?
One way is to do a Google search for your business name to see what type of information is coming up.
Another way is to join and engage in social media networks such as Facebook and Twitter. People will definitely say what they feel there.
But it’s up to you to catch it and do something about it – even if it’s just to post a reply to the complaint to defend yourself. If not, you are leaving your business vulnerable to negative publicity, which is not good.
One way to combat a negative online reputation is to get your happy customers to post more positive reviews and testimonials about your business online.
This will help overshadow the negative comments and help you clean up your online reputation.
Let’s look more deeply into Online Review sites right now…
Online Review Sites
As mentioned earlier, online reviews are powerful when it comes to purchasing decisions.
People are careful when selecting businesses and if they see negative reviews about a business, they are not likely to go that way.
Think about yourself and your own online searching habits…
Let’s say you are looking for a Northallerton plumber online and you come across a customer review tearing them apart.
You would probably move on to the next plumber – as would most people.
On the flip side, if your prospects see a bunch of glowing reviews about your business, they are more likely to do business with you.
Imagine having the MOST positive online reviews in your local industry?
Can you see the powerful impact this can have on your business?
Wouldn’t it be nice to knock out your competitors just by having a few extra positive customer reviews?
Therefore, online reviews are extremely important when it comes to connecting with your local prospects and customers.
You may be wondering how you can get more positive online customer reviews…
There are several local business directories where people can post reviews about businesses – this is a great place to start.
Some of the most popular are: Google Places/Maps, InsiderPages.com, Yelp.com, Yahoo Local, and Citysearch.com.
You should visit your business listing on these sites frequently to stay on top of what is being said about your business.
Not only that, but you should also direct your happy customers to these sites to post reviews about your product or service.
In addition to gathering customer feedback, these review sites are also good places to offer coupons and special promotions to help attract new customers.
Think about it… if you were searching for a local flower shop and one listing had a 50% off coupon and the other ones don’t, which one would you choose?
We’ll look more into online advertising with our next tip – so do pop back soon 🙂